SWG3, in partnership with Stallan-Brand, have developed plans for an ambitious new multi-purpose hotel adjacent to the SWG3 cultural campus on Glasgow’s Clydeside. The proposal would see a world class 142-bedroom hotel built at the corner of Eastvale Place featuring two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace amplifying the local hospitality, tourism, and cultural scenes while fostering entrepreneurial and international business opportunities. The redevelopment and improvement of the currently disused land is the culmination of almost twenty years of investment in the area, which will create over 100 new jobs and an exciting new hub for the local Yorkhill and Finnieston communities.
Catering for the renowned programme of events at SWG3, as well as the nearby SEC, the impressive hotel promises to provide something distinctive and unique for the city with a spotlight on design and music, elevate the offering for international tourists with a new standard of accommodation and heighten the area’s cultural and leisure economy. SWG3 is a champion of Glasgow’s visionary City Plan that prioritises investment that addresses the city’s waterfront and river corridor as an amenity that should be more accessible and valued. Importantly, the proposal builds on their continued commitment to transform industrial backland that once supported a shipbuilding economy into a location for tourism and the creative industries. Additionally, the hotel represents a further phase of what is called the GRID initiative, the Glasgow Riverside Innovation District, a project aimed at promoting industry and innovation across the communities close to the Riverside immediate to SWG3 - the city’s newest iconic pedestrian bridge across the Clyde being central to the success of this evolving context.
Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative the hotel will also contribute to the ongoing success of Glasgow's 'Hydro Effect' which has seen the city become a global magnet for major music and conference events. As a 'hotel for music lovers', the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.
Artists Jim Lambie and Douglas Gordon are long term collaborators with SWG3 and are advising on all things fashion, art and music related.
The buildings sculptural form is an outcome of the hotels functional program where the structure is continuous allowing the plan depth to vary between levels.
The hotel is rationally planned within a strict structural grid whilst providing a range of considered room types and amenity spaces. The building is organised vertically to form a layer cake of distinct experiences.
The former granary buildings at Yorkhill Quay characterise the vernacular of bygone industries and an architecture of scale that matched the great ocean liners and ships that once berthed here.